I was recently invited to contribute to Hatch's Food & Drink Trends 2025 Report, sharing insights on the evolution of mindful drinking and the low/no alcohol space. While my “expert comments” focused on one specific area, the full report offers a fascinating look at what's shaping our entire food and drink landscape.
The report explores everything from bold new flavour innovations to sustainable packaging solutions, gut health to experiential dining. It's a comprehensive look at how our relationship with food and drink continues to evolve, and how brands are adapting to meet changing consumer needs.
As someone who spends their days immersed in the world of mindful drinking, it's exciting to see how this sector fits into the wider eating and drinking experience of Low No Nation and that more conscious consumption is happening across all categories.
If you're interested in getting ahead of what's next for the food and drink industry, you can download the complete report directly from hatch.group/food-drink-trends-in-2025.
Whether you're a brand owner, working in hospitality, or simply curious about what's coming next, there's plenty to sink your teeth into!
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