Days, the UK’s fastest-growing alcohol-free beer brand, has gained a national listing for its 0.0% Lager and Pale Ale in Stonegate, the UK’s largest pub group.
As part of the launch campaign Days will be giving away FREE BEERS in over 1,500 Stonegate sites via the MIXR app from 17th-31st October as the brand continues to cater to the growing trend of modern consumers looking to moderate their alcohol consumption.
Mike Gammell, Co-Founder of Days Brewing, says:
“Launching into Stonegate is a massive moment for Days. With 30% of all pub and bar visits in the UK now “alcohol-free”we’re looking forward to partnering with the UK’s biggest pub group to offer our award-winning 0.0% beers to modern drinkers who still want that brilliant beer moment in the pub but are living healthier lifestyles and moderating their alcohol consumption”.
Recent reports show that moderation is happening across all age groups but is particularly prominent with millennial consumers who represent 40% of the UK’s No/Low buyers. Indeed 70% of 25-34-years-olds in the UK are actively looking to reduce their alcohol consumption in the year ahead.
Nick Marks, Group Commercial Director at Stonegate, says:
“We are really socialising differently, and as our business evolves, it’s important that we cater for that trend towards moderation. We’re excited to work with Days in our sites across the country to show people that you can enjoy a delicious 0.0% beer and still be part of that great pub experience.”
The launch comes off the back of a 12-month period in which Days has enjoyed 100%+ YOY growth, gained a listing in Sainsbury’s, increased their distribution in Tesco and Waitrose and becoming the most popular beer brand globally on TikTok.
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