Lucky Saint, the UK's #1 dedicated alcohol-free beer brand, today launches Thou Shalt Go To The Pub, a national campaign to get people into pubs during Dry January.
The pub has been at the heart of communities across the UK for centuries, cemented as the place for social connection, whether with family, friends or colleagues.
After the festivities of December come the New Year's resolutions: The health kicks, Dry January, and Veganuary, which all too often come at the expense of socialising and leave our pubs wanting.
So to combat this, Lucky Saint is bringing together the biggest pub groups in the country this January to give away 100,000 free pints of Lucky Saint in more than 500 venues across the UK.
With the mental health benefits of socialising well documented, the pub is the ideal place for people to come together to kick off the year. Whether you're doing Dry January or just fancy a pint with a mate, Lucky Saint proclaims, "Thou Shalt Go To The Pub!".
Participating groups in the Thou Shalt Go To The Pub campaign:
Camerons
Electric Star Pubs
Fuller's
Greene King: Metropolitan Pub Company and Crafted Pubs
Heartwood Inns
Incipio
JKS
Laine Pub & Brewing Company
Market Taverns
Mitchell and Butlers
Mosaic Pub and Dining
Public House Group
Roxy
Three Cheers
Urban Leisure Group
And, of course, The Lucky Saint Pub, 58 Devonshire Street, Marylebone, W1W 5EA
Luke Boase, founder of Lucky Saint, said:
"The pub is one of the UK's oldest institutions. It's the first port of call for socialising, for celebrating, for commiserating. It sits at the heart of our communities. And we love it.
"With the turn of a New Year come the resolutions. We're here for the juice cleanse, the training schedule, for Dry January, but not at the expense of socialising. We think that socialising is as important as any New Year's resolution. So this January, we are proclaiming Thou Shalt Go To The Pub and giving away 100,000 pints of Lucky Saint to celebrate social connection.
"We're thrilled that so many of the great pub groups across the UK are supporting Thou Shalt Go To The Pub and getting behind our efforts to bring people together this January. With an incredible selection of pubs involved throughout the country, a warm pub with a pint of Lucky Saint is a great way to kick off the year.
So whether you're doing Dry January or just fancy a Lucky Saint, we hope you enjoy a pint with friends and family this January."
Emma McClarkin, Chief Executive of the British Beer and Pub Association, said:
"With pubs serving up more no/low beer than ever before and Lucky Saint handing out delicious free pints in locals around the UK, January needn't be a time of isolation.
"Pubs play a critical role in bringing people together under one roof, and with so many available no/low beers, people can still head to their local and socialise, all while choosing moderation if they wish.
"We're raising a glass to all of our pubs that can be relied upon to keep their doors open and offer a warm welcome to communities up and down the country."
Alongside the pub venues involved in the campaign, the alcohol-free beer brand will be welcoming drinkers down to its own pub The Lucky Saint. Serving the very best of alcohol-free and alcohol-full drinks, the brand is set for a series of events throughout the month to make The Lucky Saint the go-to destination across Dry January.
As the UK's #1 dedicated alcohol-free beer brand, Lucky Saint is continuing to lead the country's rapidly changing drinking culture, with Dry January 2024 predicted to be the biggest on record. Over 15 million Brits are expected to take part, according to research by Alcohol Change UK, with Lucky Saint continuing as the Official Beer of Dry January.
To claim your pint of Lucky Saint alcohol-free Unfiltered Lager, a list of participating pubs can be found on the 'Tap Map' at: luckysaint.co/pages/thou-shalt-go-to-the-pub
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