World Alcohol-Free Awards

“Eventually, we ended up with a spreadsheet about a mile and a half long of different alcohol-free drinks categories […] I think we had 113 this year!”

“I get emails every week from people saying, oh, ‘I'd love to come and judge, I'd love to learn a bit more about these drinks’. Whilst we’re keen on educating and teaching people. they have to come to us already having some background and some proof that they are making an effort and learning and have experience with these drinks.”

“Progression of the AF space is really interesting. I think if we'd done this competition even four years ago (if there were enough drinks out there then to do this), I think the drinks that would have scored really well then would now be surpassed by almost everything that's coming out now.”