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Quick quotes:
“The bottle couldn't handle the carbonation in that neck, and we lost £20,000 pounds. I didn't have any product, but £20,000 pounds was gone!”
“Availability and visibility are key in this category.”
The conversation:
Avnish Babla is the 1st time entrepreneur behind Savyll Cocktails, a sophisticated range of non-alc cocktails created with diversity in mind.
In this talk, we cover everything from importing suspicious white powder to launching big and scaling back to the bottling disaster that left him £20,000 out of pocket with nothing to show for it to his views on celebrity brands.
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NEW COURSE COMING SOON: CURIOUS TO CONFIDENT - THE ABCs OF LOW/NO/LIGHT ABV DRINKS