Amanda Thomson - Noughty
#53 Creating a household legacy with NoughtyAF wines & Amanda Thomson
Play Time:
47 Minutes
Listen/Watch on all major platforms (and most of the little ones too)
QUICK QUOTES:
“And so I doubled down on seeing if I could create the world's first good non-alcoholic wine. And when I say good, it was my definition of good, which it was quite nuanced.”
“I always want a democratic price point and qualitative relationship […] I want it to be the household name that we all turn to when we want a good non-alcoholic wine.”
SHOW SUMMARY
Amanda Thomson needs little introduction to the world of AF wines; she’s the pioneering powerhouse behind the leading brand NoughtyAF.
In this episode, Amanda takes me on her journey from exuberant arts journalist with a penchant for champagne to becoming the founder of an alcohol-free wine brand with no pretence and only great flavour.
Amanda is, in equal parts, passionate, driven, concerned, and hopeful about a sector that is finally coming into its own.
Hear how she’s gone full circle from student to master and all the stops in between. This conversation is fun, open and heartfelt as we talk about everything from her mother’s entrepreneurial inspiration in the 70s to understanding how to open the doors stateside and make the US her biggest market to date.
Pour a glass, sit back & enjoy!
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WE CHAT ABOUT
0:00 Coming up...
2:03 Amanda's story
11:36 The Noughty range
16:04 The great debates
18:29 Industry progression
23:10 The health perspective
25:27 Noughty in the USA
29:22 Diversity in business
33:51 Becoming a leading B-Corp brand
36:14 Creating a household legacy
41:38 What's next for Noughty
44:44 The BBQ-Q
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You Can Drink Your Own Way 🎤
Sonja Mitchell - Jump Ship
