Aaron Trotman - NON World Wines
#43 Inspiration & Innovation with NON World Wines
Play Time:
48 Minutes
Listen/Watch on all major platforms (and most of the little ones too)
Quick quotes:
“In the UK, it's 20 quid a bottle. I've always thought about it like some people get paid £20 quid an hour. So you know, if someone's going to give you an hour of their life, bloody, make it good if they're drinking your product, and I honestly believe in that.”
“So you give them two tonnes of raspberry crumble because you're pulling out 90% of the water weight, but you've got 20 tons of flavour.”
The conversation:
All the way from Australia, in this episode, I got to chat with the inspired mind behind the always unique and never boring NON World Wines. Aaron Trotman is equal parts funny and sincere, and this interview was a pure joy.
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WE CHAT ABOUT
0:00 Coming up...
1:40 Aaron's story
5:02 Amazing flavour combinations
8:05 A late-found love of food
9:56 International seasonality
13:18 Stewed cherry & coffee
14:56 Replicating red wine
19:02 Made for food?
20:58 Aaron, ADHD & alcohol
24:43 Hospitality (it's in the name)
27:38 Australia, the UK & the US
32:38 The NON stopper!
35:38 Online and on-trade
38:19 What's next for NON?
40:09 Parenting while building a brand
42:52 The BBQ-Q (& AF draught in Aus)
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