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Matt Martin - Muush
#67 MUUSH: The functional mushroom elixir served hot, cold & in mocktails
Play Time:
55 Minutes
Listen/Watch on all major platforms (and most of the little ones too)
QUICK QUOTES:
“We still get asked whether they are magic mushrooms that we're putting in these drinks. Given the fact that I enjoy my life outside of prison, I can assure you there are no magic mushrooms in there.”
Matt Martin is the co-founder of MUUSH functional mushroom elixirs. A unique range of alcohol-free drinks that can be mixed and served hot, cold or added into mocktails – covering your functional needs though morning, noon and night.
But they’re not stopping there. Matt & Dan have also added an extension of kid-friendly drinks with their Mini Muush range, and wanting to ensure Generation A stays enthused and motivated, they’ve also launched a brand new docuseries called ‘One Small Step’, sharing the incredible feats of regular humans doing exceptional things.
Warm yourself up or cool yourself down with a MUUSH and settle in for a listen…
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WE CHAT ABOUT
0:00 Coming up...
1:54 2025: A big year?
3:36 Matt's story
6:13 Land Rover events
7:24 Working with Asahi
9:10 The inspiration for MUUSH
12:14 What makes MUUSH unique
14:57 Adding functional mushrooms
18:08 Does it taste like mushrooms
22:22 Hot, cold & in mocktails
28:17 For the kids: Mini MUUSH
29:36 Carcinogenic concerns of sugar
32:02 One Small Step docuseries
34:17 Disrupting the alcohol market
42:07 Functional gains
47:25 Where to connect
47:55 One Small Step guests
51:15 The BBQ-Q
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Active vs Passive moderation
David Hodgson - ZENO
