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“I think we're in a second phase of moderation. The first phase was all about mimicking the taste of alcohol. Now it's about mimicking the whole experience of alcohol: depth of flavour, complexity, mouthfeel and, of course, mood.”
CBD, THC, micro-dosing, nootropics, adaptogens… there is a whole sub-category of ingredients making their way into the non-alc space and in this episode I speak to the founder of the High & Dry agency and co-author of a new report on the subject (The Future of Socialising: What’s next for the dry economy?) Daniel Rowntree, to spread some much needed light on the subject for both home and abroad.
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