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Dan Harwood - Eisberg Wine
#50 Eisberg Wine: doubling capacity & dealcoholisation
Play Time:
42 Minutes
Listen/Watch on all major platforms (and most of the little ones too)
QUICK QUOTES:
“If we wanted to introduce a new variety, we can’t just make a bit in a barrel. We need thousands of bottles just to see if it works. So it’s not a very easy category to […] play around with.”
SHOW SUMMARY
Alcohol Change UK describes Eisberg Wine as the ‘Grandaddy of alcohol-free wine”. That’s quite a moniker to live up to. In this week’s conversation, I speak to UK Manager Dan Harwood about the brand that’s been ubiquitous in the UK since the mid-eighties but is still iterating every day to improve the liquid in the bottle.
We talk red wine appreciation, vacuum distillation and new product development as I nose into what’s next for Germany’s Eisberg Wines here in the UK.
WE CHAT ABOUT
0:00 Coming up...
2:28 The Eisberg story
4:17 Dan's story
6:23 Why is good low/no wine so hard to find
10:03 Doubling capacity
12:04 What is dealcoholisation?
13:47 The Eisberg range
22:42 Bestsellers
25:01 How to enjoy alcohol-free red wine
28:08 Alcohol-free in Germany
33:39 What's next for Eisberg?
36:00 The role of customer feedback
39:34 The BBQ-Q
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