Understanding the Costs of Low/No-&-Light: Why Alcohol-Free Drinks Aren't Cheap

It's a topic that baffles many: why do alcohol-free and low/no-&-light drinks cost as much as their boozy counterparts?

It's time for a few home truths about why you need to keep putting your hand in your pocket if you want to truly support the low/no-&-light industry.

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In this episode, I uncover the five biggest factors that drive up the cost of your favourite alcohol-free beverages. From the surprising role of alcohol as a natural preservative to the complex processes required to maintain flavour without it, there’s a lot more to these drinks than meets the eye. We’ll also explore the challenges small producers face in a market dominated by big brands with deep pockets.

I’ll be sharing insights from industry leaders like David Hodgson (Zeno Wines) & Roger Warner (Only with Love Brewery), who shed light on the technical hurdles and financial realities of producing top-notch non-alcoholic drinks. Plus, I’ll reveal the one fact about alcohol production that shocks most people.

If you’ve ever wondered why you’re paying a premium for alcohol-free drinks, this episode is for you. Download now to get the full story and understand the true cost behind your favourite low/no-&-light beverages.