John Logue - Chance Clean Cider

#36 Launching a brand-new non-alcoholic cider

Play Time:

50 Minutes

The front and back of a bottle of Chance Clean Cider

Listen/Watch on all major platforms (and most of the little ones too)

Apple

Spotify

YouTube

Quick quotes:

“It's going to be cooler to buy a non-alcoholic drink than an alcoholic drink sooner rather than later.”

“So, as [drinks] get better, everyone was like, well, we're going to have to make a better drink, and that's from the producers right through to the marketeers, right through to the brewers.”

“You know it's fascinating and I think that's why I cannot see this being anything other than the most important change to the drinks landscape in my lifetime, for sure.”

The conversation:

Pivoting from a successful consultancy career to launching a game-changing alcohol-free cider is no easy task, but that’s just what Chance Clean Cider founder John Logue has done.

In this conversation, he tells me exactly what that two-year journey has involved.

In a really candid and open conversation, John takes us from ideation to creation and shares how the network of low/no-&-light industry professionals he’s built along the way from working with non-alcoholic brands like Lucky Saint, Crossip and Rekorderlig has played an essential role in supporting his dream.

From labelling issues to self-doubt, John’s experienced it all, but his passion for buoying an often-neglected sector of low/no has kept him going and led him to create a wonderful and much-needed drink.

With big plans for the next phase of Chance Clean Cider, John shares how his passion for music and festivals will impact the trajectory of the brand and how he’s focusing on on-premises sales as a route to reaching drinkers like him who love a cold, crisp, (& sustainable) cider made with England’s finest apples.