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Quick quotes:
“I wanted a name where you could go into a pub and order a pint of it without sounding like a dick.”
“If you want to grow a brand fast in this space then you need investment.”
The conversation:
Ever wondered how a high school band rivalry could lead to a thriving alcohol-free beer empire? No, neither had I but in this episode, I chat with Rob Fink, the CEO and drum-playing co-founder of Big Drop Brewing about how a boyhood friendship (and too long hair) led to the birth of one of the most awarded AF Beer brands in the world..
Rob shares his unique journey from life as a 90s teen musician to the ever-sexy world of insurance law to spearheading the craft alcohol-free beer movement.
We talk about everything from the expectations of quality service down your local boozer to the choices confronting brands like Big Drop when it comes to global expansion.
Watch on as I blatantly disregard Rob’s great work by carelessly discarding his beers about my floor and join us as we discuss his own favourite tipples in the omnipresent BBQ question.
This convo is full of laughs, but we do touch on the serious business of how Big Drop, once partners to Alcohol Change UK, won a legal challenge against the alcohol charity and why Rob felt it was time for him to speak up.
From advocacy to collaborations to 40% beers – in this conversation, we cover it all.
More from Rob & big Drop
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Colette Safhill- Myth & Goat
Unpopular Opinion?
