The Mid-Strength Collective is "a powerhouse of leading mid-strength alcohol brands in the UK, united by a shared mission: to empower consumers with more choice in how they drink."

After completing your month-long challenge and taking a complete break from alcohol for January, you may be noticing some changes...

So you’ve decided to join the 15.5 million people who are giving Dry January their all for 2025, but you’re not quite sure what you’re...

Nearly a third of the UK (29%) plans to take on the Dry January challenge this year. That’s roughly 15.5 million people swapping...

If you haven't taken the Low/No-&-Light Drinker Personality Type Quiz yet, this post should answer every question you have about it…

A quarter of UK drinkers are alternating between alcoholic and alcohol-free drinks when they visit pubs and bars, according to a new...

You've been asking for a while, and it's finally here! A 6-week online course to change your relationship with alcohol and live like...

Discover your low/no-drinking personality type with the first and only quiz of its kind.

What was inside the 1st Official Dry Advent Calendar?

In my early career during the late 1990s, the words' depression' and 'anxiety' were spoken only in whispers and, generally, as...

Why will the new wave of weight loss jabs give a shot in the arm to new low-and-no product development?

We're a few days in now, and if you're finding it more challenging than you expected, then give some of these tips a go:

The Dry Advent Calendar could be the game-changer you need to finally help you succeed in your Dry January challenge. Whether you're...

Here are some hurdles you may encounter and some advice to help you vault your way into a happier, healthier and more peaceful alcohol-free

“Look into my eyes, not around the eyes... into the eyes...” I hate to shatter the illusion but as a Hypnotherapist I have never uttered...

Exploring the link between teaching and alcohol consumption by Anna Gregory ‘I need a glass of wine to help me get through all the...

Today, you wake up feeling just the same, but as the sun dawns, so does the slightest sensation of dread as you realise that your month...

So January the 1st hit, and you were so overcome with self-loathing from all of the overindulging of Christmas and the New Year that you...