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12 Years in the Making: From Seedlip to Seasn to Sylva to Shandy with Ben Branson
He's particularly critical of products that lead with alcoholic terms like 'gin' or 'whiskey' in their marketing: "I find it really misleading, and I find it dangerous from an expectation-setting perspective."

Denise Hamilton-Mace
7 days ago3 min read


World Alcohol-Free Awards: Open for entries 2025
These are the two questions that led to the creation of the World Alcohol-Free Awards back in 2022...

Chris Losh
Jan 93 min read


Why We’re Heading for a $4 Billion No-Alcohol Boom by 2028
It's big news for anyone keeping an eye on the no-alcohol drinks market (and two fingers up to those that pooh-pooh it), as the category...

Denise Hamilton-Mace
Dec 20, 20243 min read


Understanding the Costs of Low/No-&-Light: Why Alcohol-Free Drinks Aren't Cheap
If you're new to drinking low/no-&-light, you might be wondering why the heck these drinks cost so much when there's no alcohol in them?!

Denise Hamilton-Mace
Dec 19, 20248 min read


Brighton's alcohol-free bar closes: Farewell to Tørstigbar
Luke & Emmi opened Brighton's first alcohol-free bar in November 2022. They've had a tumultuous ride since then with complaints, council...

Denise Hamilton-Mace
Feb 1, 20242 min read


Portman Group launches first industry-wide Alcohol Alternatives Guidance for packaging and marketing.
Today, the Portman Group launched the first industry-wide and freely available Alcohol Alternatives Guidance for packaging and marketing...

Portman Group
Jan 17, 20243 min read
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