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A little goes a long way
I never have more than a sip or two and usually, I find the taste almost instantly repellent - sorry alcohol, but I just don’t like you like

Denise Hamilton-Mace
Feb 154 min read


Pub Giant Greene King Reports 238% Surge in Low/No Draught Sales
The pub chain saw their draught alcohol-free beer sales skyrocket by a whopping 238% this January compared to the same time last year, but..

Denise Hamilton-Mace
Feb 102 min read


A letter from Father Christmas
Twas the night before Christmas, when all through the house. Not a creature was stirring, not even a mouse. And then I came creeping in...

JOMO Club
Dec 18, 20243 min read


Preaching to the Unconverted
At the risk of alienating some (many?), the sheer volume of anti-alcohol rhetoric was simply overwhelming.

Denise Hamilton-Mace
Dec 11, 20243 min read


Q&A: The Low/No-&-Light Drinker Personality Type Quiz
If you haven't taken the Low/No-&-Light Drinker Personality Type Quiz yet, this post should answer every question you have about it…

Denise Hamilton-Mace
Jun 30, 20243 min read


Big Drop Pumps Licence Model
Denise Hamilton-Mace talks to Alcohol-free brewer Big Drop about launching a crowdfunding campaign and international growth.

Big Drop
Jun 28, 20243 min read


Quarter Proof: Rebranding & Launching a New Vodka
Quarter Proof, the next-gen spirits company, announces the launch of its rebranded identity and revamped...

Quarter Proof
Jun 17, 20243 min read


Moderation nation: A quarter of UK adults ‘zebra striping’ on every pub visit
A quarter of UK drinkers are alternating between alcoholic and alcohol-free drinks when they visit pubs and bars, according to a new...

Denise Hamilton-Mace
Jun 11, 20244 min read


Botivo: Making a Branding Shift
Botivo is embracing bolder language and brand narrative, departing from its original descriptor of 'Slow-Sipping Botanicals' to embrace...

Botivo
May 5, 20242 min read


What’s your low/no drinking personality type?
Discover your low/no-drinking personality type with the first and only quiz of its kind.

Denise Hamilton-Mace
Apr 27, 20241 min read


From Podcast to Post: Crossip
Carl's story involves innovation, passion, and a deep understanding of what makes a beverage enjoyable (as well as a few laughs!).

Denise Hamilton-Mace
Apr 26, 20242 min read


Lewis Hamilton's Alcohol-Free Agave Spirit Launches in the UK
Racing into the alcohol-free market, Mangrove Global & Lewis Hamilton introduce the world’s first alcohol-free, agave ‘spirit’!

Almave
Apr 7, 20242 min read


Low & No: The Way it Goes
This new “balanced” drinker might sound like a revelation to some, but to Carl Anthony Brown, Founder of CROSSIP, they have always been...

CROSSIP
Mar 3, 20243 min read


Scotland set to raise MUP to 65p. But will it help?
Plans to continue setting a minimum price per unit of alcohol and to increase it by 15p will go before the Scottish Parliament for approval

Denise Hamilton-Mace
Feb 9, 20242 min read


Press release: Pernod Ricard ramps up its activity in the no-alcohol sector
Pernod Ricard announces a significant addition to its no-alcohol brand portfolio with the launch of Beefeater 0.0%.

Denise Hamilton-Mace
Jan 29, 20242 min read


Raven Records: London's new heavy metal alcohol-free bar
Raven Records is the world's first heavy metal record shop, coffee shop and alcohol-free bar, located in the heart of London's Camden Town.

Raven Records
Dec 29, 20232 min read


The story of the 1st Dry Advent Calendar: The angels of Dry January
The Dry Advent Calendar could be the game-changer you need to finally help you succeed in your Dry January challenge. Whether you're...

Denise Hamilton-Mace
Dec 23, 20237 min read


Spoiler Alert: Inside the Dry Drinker & Wise Bartender Christmas Advent Boxes
Welcome to the Low No Drinker Magazine, Alcohol-Free Christmas Advent Calendar Boxes Unboxing!

Denise Hamilton-Mace
Dec 10, 20231 min read


Is this a match made in heaven? David Guetta Announces Partnership with Lyre's Non-Alcoholic Spirits
Lyre's announces a brand new partnership with the world's #1 DJ, David Guetta, as part of their mission to change the way the world drinks.

Denise Hamilton-Mace
Dec 5, 20233 min read


What my 4-year-old taught me about sober curious birthdays
I remember when my birthday celebrations used to last 3-days as well. Well, I say remember, what I mean is I remember them in theory...

Denise Hamilton-Mace
Dec 4, 20233 min read
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