It seems everyone's jumping on the low-no bandwagon these days, as England Cricket Captain Ben Stokes OBE becomes the latest high-profile figure to put his money where his mouth is. The sporting icon has just taken a stake in Spencer Matthews' alcohol-free spirits brand, CleanCo*, as part of a wider $5 million fundraise announced this Sunday.

He's particularly critical of products that lead with alcoholic terms like 'gin' or 'whiskey' in their marketing: "I find it really misleading, and I find it dangerous from an expectation-setting perspective."

That's on top of the Amazon issues with ingredients the selling giant wasn't quite so comfortable allowing them to list.

The top most recommended drinks of 2024 by the founders and industry experts guesting on the LND Podcast