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5 Low/No Brands Defying January in 2025
Not all low/no/light brands are jumping double-footed onto this bandwagon, preferring instead to bang the drum of low/no as a lifestyle...

Denise Hamilton-Mace
Jan 94 min read


Get Mashed Not Smashed: Mash Gang are Ending Boring Dry January's for All
Alcohol-free beer brand Mash Gang is hosting a funeral and wake for the boring month of January in Brighton, encouraging people to get...

Mash Gang
Jan 93 min read


Thou Shalt Go To The Pub
Lucky Saint is bringing together the biggest pub groups in the country to give away 100,000 free pints of Lucky Saint in...

Lucky Saint
Jan 63 min read


The Ultimate Guide to Your First Dry January
So you’ve decided to join the 15.5 million people who are giving Dry January their all for 2025, but you’re not quite sure what you’re...

Denise Hamilton-Mace
Jan 58 min read


Collaborators to Challengers: Big Drop Vs Alcohol Change UK in ‘Dry January’ Trademark Dispute
One of the UK’s leading alcohol-free brands, Big Drop Brewing Co, has successfully challenged a trademark on the term ‘Dry January’...

Denise Hamilton-Mace
Dec 28, 20243 min read


15.5 Million Brits are off to a Booze-Free Start with Dry January
Nearly a third of the UK (29%) plans to take on the Dry January challenge this year. That’s roughly 15.5 million people swapping...

Denise Hamilton-Mace
Dec 24, 20243 min read


Zooz replaces booze: the mushroom-infused alternative for Dry January
Made with a blend of Lion’s Mane and Cordyceps Mushrooms, this all-natural, low-cal drink is the perfect alcohol-free treat to embrace...

Zooz
Dec 10, 20242 min read


What did you miss? Inside the dry Advent Calendar.
What was inside the 1st Official Dry Advent Calendar?

Denise Hamilton-Mace
Jan 31, 20242 min read


Fun without fizz: 10 ideas for Dry Jan joy!
I totally get that you might roll your eyes at the idea of enjoying yourself sober. Still, if you're taking on Dry January, you might...

Millie Gooch
Jan 18, 20243 min read


Getting through Dry January
We're a few days in now, and if you're finding it more challenging than you expected, then give some of these tips a go:

Denise Hamilton-Mace
Jan 4, 20246 min read


The story of the 1st Dry Advent Calendar: The angels of Dry January
The Dry Advent Calendar could be the game-changer you need to finally help you succeed in your Dry January challenge. Whether you're...

Denise Hamilton-Mace
Dec 23, 20237 min read


How to keep momentum after a month off alcohol
Today, you wake up feeling just the same, but as the sun dawns, so does the slightest sensation of dread as you realise that your month...

Denise Hamilton-Mace
Feb 4, 20234 min read
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